There are many business directory sites with reviews, but Google Business Profiles is the place where most people will come across such comments, as they’re right there on the search engine’s results page. Although these so-called ‘Reviews’ seem to be designed more for local hairdressers than multinational blue widget manufacturers, we can all find ourselves with random comments from Fred Bloggs showing whenever someone searches for our company name. They’re annoying in the case of larger and non-consumer-facing companies. But they exist, and we need to ensure they make us look good.
For those of you who want to tidy up what’s showing, The Complete Guide To Google Business Profile Reviews on Search Engine Journal is a good place to start. It rightly focuses on the ‘local’, but there’s a lot to learn even if we’re not a local business.