Article: ICYMI – All the blog posts from January 2022

How many people use those Google Business Profile links?

It’s worth ‘tagging’ the link to our company website in Google Business Profile, so that we can segment out the traffic in Google Analytics.

Whatever we’re doing, there are questions resulting from the 5Ws and an H which we might throw at the activity.

It’s probably not the word ‘solutions’ that I’d be glad to see the back of, it’s the laziness that was behind it in the first place.

Anyone concerned with their website’s SEO would do well to ensure they have an understanding of how the search engine ‘crawlers’ work.

With pay-per-click, the relevance of the audience isn’t important in terms of reach, but in terms of being able to tailor the message.

There’s no doubt in my mind that in business, people are becoming less forgiving of any lag between the B2B and consumer sectors.

Why we should break things down, while ensuring the readers know how much there is in the presentation and where they are in the process.

The clunkily-named but ever-so-essential ‘Google My Business’ has been renamed yet again, this time to Google Business Profile.

The wording of posts on social media such as LinkedIn or Twitter is critical to getting engagement. So what tips do the experts suggest?

Brand purpose is one of those things it’s easy to dismiss as having been invented to keep consultants in business. But is it more than that?

A web page should be as long as it needs to be to satisfactorily deliver on the promise of its headline or the link that got people there.

Like everything else with the Google results, there’s not much we can do to force Google to show or not show our images.

Google Analytics is fighting hard to remain accurate, but trust me, it’s still not selectively ignoring specific dodgy publishers.

It’s going to be rare now for a customers to look up a supplier, call in a salesperson, and buy the product.

I promise that Answer The Public will give you enough ideas to write a nice new article every month until next Christmas.

If you’re responsible for your company’s online marketing, there are an increasing number of fields in which you need to be competent.

Nobody’s going to get excited by a brand that offers nothing new, but we shouldn’t forget what makes it the same too.

If you’re thinking of trying to use LinkedIn more effectively this year, I’d thoroughly recommend this free online tutorial course.

A new feature in Yoast SEO provides a record of how we’re ranking on the keywords or keyphrases chosen for certain pages.

I’ve read a lot of ‘tips for the new year’ articles for website managers over the past fortnight, but try this one for size.