That don’t impress me much

Many businesses make good use of customer feedback gained through surveys. However, many keep it to themselves, even though there may be some decent marketing collateral hidden in it. Often, it’s the more general stuff that can be the easiest to use: “99% of customers were extremely satisfied with our service” or “72% of clients have been with us for over five years”, for example. This might not impress us that much internally, as we fret about what happened with the 1% who weren’t satisfied, but it’s a good line to use in search advertising, for example.