Many of your YouTube viewers will always have the closed captions button switched on. What are they seeing?
Rising prices for travel and accommodation could easily put the trade show and conference sector into a death spiral.
In terms of marketing, email is very much alive and kicking. Indeed, after 50 years its effectiveness may be greater than ever.
I think we will see a move to more freelance talent in many job roles, such as accounting, sales and marketing.
It’s hard to convince search engines that our sites are more relevant than similar ones thousands of miles closer to the search engine user.
From time to time we might want a new website for a specific initiative, and it’s worth knowing the best practice for when that happens.
Companies can be reluctant to delete stuff from their website but will happily add more which isn’t part of the sales or support narrative.
I see this as the end of a bit of a ‘free ride’ for those of us in marketing; we’re going to have to act a bit smarter.
It makes sense to think hard about what those words expertise, authoritativeness, and trustworthiness mean.
Think of different customers. Answer these three questions. And use these answers to write pages for your website.
Cleaning up our own website has given us a degree of simplicity that I’d never have expected. I can’t see any downside to this.
A video introduction on a website, featuring a trustworthy face, can be one of the most effective tools available to create enquiries.
Available for a while now, selectable modes on Teams and Zoom make it look like everyone is in the same room, and I like the approach a lot.
iPhone users who use the standard Mail app will now not send back information from your emails such as whether they’ve opened it or not.
There’s quite a lot of profiling data available in media that we might be targeting which could be useful in creating specific buyer personas
Even if we can’t influence what we sell, we should get a better idea of the needs of people who could and should benefit from it.
Dark Mode is appearing across operating systems and websites, and we need to consider the way our web properties display.
We need to see marketing as an engine driving business, rather than just another necessary expense to be borne.
I cannot understand business websites that have a home page that stays the same for years on end. And there are plenty of them.
Our friends at marketing consultancy Walker Riley are running a prize draw competition called ‘Is Your Business “Marketing Ready” For 2022?’
Limit the social media links to accounts you frequently update, and only link to them on pages where people will be looking for them.