New e-commerce tips from Google

I’m as skeptical as the next person of the altruism behind Google’s motives, but when any new set of guidelines comes out, we should take notice. The new Best practices for ecommerce in Google Search guide contains the following sections:

Note that the authors say that although the focus here is on online commerce sites, many of the points are equally relevant to sites that list products that are only available at ‘brick and mortar stores’.