If you create standalone documents with a standalone application on your computer, you’re dating yourself as from an earlier generation.
A new ‘Best practices for ecommerce’ guide from Google makes points equally relevant to sites that list products not available online.
Google has made a big announcement regarding the way it handles keyword matching in Google Search Ads, which is another chore for us all.
A reminder of what third-party cookies are, as they’re more than first-party cookies, which only track user movements on a particular site.
Letting YouTube pick a still frame from our video and using that as the thumbnail is not an option to get any clicks from casual viewers
FLoC aims to group users with similar interests, so advertisers can target them without needing to track information about individual users.
None of us will need to go back to the drawing board, but the tips are certainly worth bearing in mind. There’s also a link to give feedback
It turns out to be almost certainly the case that having quality outbound links with good anchor text will help the page hosting those links.
Recipients might not have taken action simply because the email was received in the wrong place or at the wrong time.
It’s easy to think a rush of visitors will never happen, but ensuring there’s a contingency plan in place if it did shouldn’t cost you much.
Windows 11 will be the first time Microsoft has not bundled Internet Explorer with a new version of Windows for more than 20 years.
What online tools do search engine optimisation experts use on a day to day basis? You will, I’m sure, have your own favourites.
If your goal is to make your site more ‘sticky’, it’s a good thing to monitor. Otherwise, I never include it in analytics reports.
Surely having good references to reliable sources makes a page stand up? And if something makes a page better, wouldn’t Google like it more?
Leaving the “Request a quote” message in the website visitor’s peripheral vision drives home that this is the logical next step to take.
Is it a ranking factor? Is there any more contested topic in the industry of SEO? Find out what is and isn’t in with this huge new guide.
With most marketing channels, if they fail, it’s probably not critical. But have you considered what would happen if they do?
It’s easy to make claims, and when you know them to be true, it’s just as easy to forget to prove that’s the case.
Why we should ask the prospects where they want to go, and frame our products as being the outcome that they desire.
If you visit the Google My Business dashboard, and there’s an item in the left menu for ‘products’, it’s really worth taking advantage of.