Whether you’re a fan or not, Twitter has achieved a level of penetration among what might be described as a ‘smart, middle aged’ audience that other social media platforms must envy. Whether we can use this as part of B2B marketing has been an interesting question for some time.
Twitter’s most recent innovation is something called ‘Twitter Communities‘, somewhich has been created “to give people a dedicated place to connect, share, and get closer to the discussions they care about most.”
It’s currently running in pilot mode, so communities are only being created slowly, by invitation. Everyone who is interested in joining a ‘community’ will need to be invited into it by a moderator or another member. Once a person becomes a member, they will receive 5 invitations to invite more members.
When you Tweet ‘into’ a community, members will see it, rather than your normal followers. There can be any number of ‘moderators’ in a community, who help “keep conversations safe and on track”. They are chosen and overseen by a Community administrator.
I think in certain markets, where products and applications provoke a certain level of discussion among users, this is worth keeping an eye on.