A new report has found an increase in the number of team members involved in the buying process over the past 12 months.
Google is showing a revised format, both in organic search and Google Ads, when the result has ‘sitelinks’ under the main heading.
In another move towards full search advert automation, Google is moving advertisers completely to ‘responsive’ ads next year.
It seems that Google now reckons that it can also work out a more helpful title for a page than the one specified by the site owner.
The influence of referrals in B2B marketing can be greater than many marketers think. The article is worth a read.
If you’ve got a long and important document to publicise, one of the best ways is to create an intermediate-length article. Here’s how.
Take a look at your site in its desktop and mobile versions, and see if the path is less obvious on the mobile version.
Many companies undermine their product launches by making it all about them, rather than the benefits to the customer.
Start with a few notes, for sure, but a good style guide is probably something best created by growing it over months and even years.
Sure, the amount of ‘link equity’ we’re going to get from a local business directory isn’t great, but it’s something.
A proper analysis of SEO effectiveness should be separating search terms related to our own brands from more general searches.
SEO has changed over the years, and pages now need to be targeted at ‘search intent’ rather than ‘keywords’.
The types of websites we manage are more likely to be looked at in an everyday office, so we should opt for black text on a white background.
For QR codes in magazines to work in predominantly desktop-based exercises, we’ll need a way to scan them using a desktop device.
In certain markets, where products and applications provoke a level of discussion from users, Twitter Communities is worth keeping an eye on.
Whether your video is a product demo, a how-to, an interview or a case study, focus entirely on that, in the content and the presentation.
If you divide up your time or budget between different activities, PR and Content Marketing need to be separate items.
If we have separate products or services which overlap, it’s important to choose between them on the customer’s behalf as early as possible.
My suggestion for pages which Google doesn’t seem to be acknowledging is to get some decent external links to them.
Whatever market you’re in, I’d bet AnswerThe Public can come up with ideas for articles that you hadn’t thought of.
Numbers jump out of a page anyway, but numbers in a graphic even more so. What’s more, it only takes seconds.