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Do those images need to be there?

Google’s basic advice on website images is something every website manager should be familiar with. Although targeted at the Google Images search results, the recommendations will help our images work to improve ranking in conventional web search too.

The suggestion that we display images “only where they add original value to the page” is something to take on board. In these days of the significance of fast-loading pages, having images for decoration is a habit that website developers need to get out of.

Look at every image on a page: if you use a page speed tool like GTMetrix, you can see the list of images and their sizes in the waterfall chart. What is each one adding to the user experience? I’d bet we all have images we could quietly remove.