The skyscraper technique, which is based on having the biggest and best piece of content on a topic, can be applied to niche subjects too.
I was on a video conference call the other day with 6–8 people, and every single person on the call looked unnecessarily unprofessional.
Here’s a core list of things you might like to track, perhaps in a spreadsheet or whatever you’re comfortable using to keep records.
The default (and only) user name when a WordPress site is created is ‘admin’, and it’s the first thing a hacker is going to try!
An effective landing page – or ‘conversion page’ – can slash your cost-per-enquiry just by not letting so many people get away.
Creating material that might be of usefulness, or value, to the reader is a different thing to creating something of genuine quality.
Nobody wants error codes on their websites. So if you ever see one on your own site, what does it mean, and what should you do?
One thing we’ve learned in the history of ‘tech’ is that seemingly monopolistic players are often brought back to earth unexpectedly.
‘Lead magnets’ should have the same focus on benefits as the products themselves. They can even be a better thing to advertise.
People don’t always want compensation; contrition is fine if they can be assured it won’t happen again. Sincerity and empathy are everything
Customers know what they want, and it’s seldom the best price or even the best value – it’s what’s perceived to be the lowest risk.
Few sites have probably gone into the world of AMP, but you might like to compare the Core Web Vitals score with and without the technology.
Updating and creating links across our sites is a simple exercise, and a good use of anyone’s time with decent SEO benefits.
I’ve been to many business websites where you click on a link to a datasheet and end up on an obscure Chinese site.
To prepare for this, I’d start by ensuring you’re concentrating on tracking the interactions in your emails.
Here’s a well-illustrated set of recommendations for web page and email content creation, which puts clarity and effectiveness to the fore.
A notice like this might remind more people that just because someone published it first doesn’t mean it’s the best take.
TL;DR: Yes. But concentrate on the professional approaches of PR, targeted outreach, and content designed to get links.
An FAQ page, with video and whatever else is necessary, can not only save time and resources at your end, but also keep customers happier.
Gratisography is a free stock image website which is worth noting if you’re looking for images which are more eye-catching than normal.