Does your marketing material (especially that available to prospects you have no knowledge of) cover every stages of the buying process?
It’s quite possible for a complete sales journey to be made without touching on our online presence. But it’s also highly unlikely.
Sending prospects a video that they can watch in their own time may be an impressive way to contact (or respond to) prospects.
A current Google project is a new technology is an answering engine trained in 75 different languages and many different tasks at once.
It’s amazing how many websites follow the linear format of a paper catalogue, wasting the flexibility that a website offers.
Coming up with ‘compelling experiences’ for our online audience and providing clear expectations has proved to be critical.
The association of a brand with a particular attribute might not be a deserved one. But it can tip the balance anyway.
I suspect that this is the future, but it’s a way off being the normal way of running ads on Google sites, so for now treat it as a curiosity.
I won’t even attempt to explain HTTPS/2 here, but your server can support the new protocol, it may automatically serve content using it.
If you’re not going to get to the point until the 10,000th word, you’re not going to get the attention of visitors or search engines.
The ranking process is quite separate from the indexing one, and it appears that results can be different on mobile and desktop screens.
Set up Google Analytics 4 to run alongside your existing analytics so you’ll have data to work with once you get into learning more about it.
Videos with captions have increased watch time than videos which don’t have them, and a new video from YouTube, with captions, shows how.
The idea of a video presentation on every product page doesn’t seem to be something that many companies have considered.
The Posts on Google feature is being withdrawn as apparently “it did not prove to be as helpful for users as we had hoped”, says Google.
It’s worth experimenting with questions in the headlines for articles or PPC adverts. The questions themselves can be significant keywords.
It’s presented in the form of a Google Sheet with over 70 items that may need checking on your website, with a link explaining each one.
Ad customisers allow a search ad which meets a certain location criterion to be rewritten to make a special offer for that location.
It seems that not getting to the point and answering the question isn’t going down as well as it did with Google. That’s a shame.
The home page is the landing page for the majority of our visitors to most sites, and it needs to work …instantly. Here’s how.
Copywriting and social media specialist Sookio has produced a concise but illuminating three-page Copywriting Checklist.