Happy birthday to us! It’s this blog’s 13th anniversary today, with over 3,200 articles published in that time. The entire archive can be found here.
Lots of content on a website is good, if it’s relevant and gets visitors. Lots of content which nobody ever looks at does no good.
These willl help your site perform better for users and search engines alike, and are ideal to set someone as a project.
Are we about to see the rise of the simple email newsletter, cutting through the online noise and reaching an eager, specialist audience?
Video sales calls require less expense, but if replacing a face to face meeting, they need to be entered into with an outcome in mind.
It’s traditional to have editing followed by proofreading, but if you have to do both it’s still wise to keep them as individual tasks.
If better conversion rates or an increase in traffic are wanted, it’s the inner workings that need to be upgraded.
Focusing your site on content built with the E-A-T principles requires the search engines to keep up with you, not the other way around.
The move is going to give Apple some good PR while hurting many businesses which rely on exploiting online behavioural data
Having a character in mind when creating sales and marketing material can really help you design content to attract the right people.
There are plenty of sites which offer images which can be used – even on commercial sites – for free, so use them!
This analysis should serve as a reminder that user experience currently isn’t good enough on most websites.
Click “Admin”. In the “View” column, find the “scheduled emails” link. This lists any emails. Under “Actions” you can delete the email.
The first sentence or paragraph in any piece of writing is there to persuade the reader to read the next one.
If there’s not been enough added to your website and if that’s largely down to you, there could be ways to crack the problem.
When writing more targeted communications, knowing who the recipients are, it’s important to ensure we write at an appropriate level
The conclusion to any piece of marketing collateral should explain that if you found that interesting, here’s what we’re going to do now.
If you get the chance, try to answer the “What’s in it for me?” question in the name of any event that you might be organising.
We’re all aware of how important this is, and if your site scores badly on a speed test, you should take a look at whether it’s the hosting.
An article from Search Engine Journal outlines a number of tweaks which will lead to more accurate traffic data