It’s time to ensure your website is its slickest ever

Last year Google announced that a ‘page experience’ ranking change will go live on Google Search this year. The fact that there even was an announcement, and the amount of notice given, suggests that it will be very significant. Originally for May, the change has now been rescheduled as a gradual one, from June to August.

The ‘page experience update’ will consider several page experience signals, including the three Core Web Vitals metrics of LCP, FID, and CLS which I’ve mentioned before. A new Page Experience report in Search Console will combine the existing Core Web Vitals report with other important signals such as HTTPS security, absence of intrusive popups, safe browsing status, and mobile friendliness. The report will show the percentage of URLs with good page experience and search impressions over time, and a chance to investigate the components of the page experience signal to see opportunities for improvement.

I’d recommend reading up on ‘Core Web Vitals’ if you’re not already familiar with them, and assessing your website’s performance. This really is an important time to ensure your website really is clean, fast-loading and mobile-friendly.