For those who just want to generate a quick form, sending a Microsoft Word document to be completed might be tempting. Please don’t do this.
The first time I used copy.ai, the results were a ‘drop your bacon sandwich’ moment. In certain setups, it could save hours.
No tech brands and services ever see off the competition entirely, and often fall back into the pack or disappear.
Jump links – or anchor links – can help readers, and certainly don’t do any harm with SEO, so why not use them?
There is absolutely no reason why any business cannot model their website forms on what the government does.
Good corporate branding is not a frothy nice-to-have extra – it’s a real asset. And be prepared to pay for it to be done properly.
One link from a respectable, established and relevant site will be worth many links from low-quality ones.
It seems that if you making a previously parked domain ‘live’ with new content, don’t expect an instant appearance in the Google results.
Five types of bullet point were outlined by Brian Clark in a blog from 2008. These are examples of where they’re always effective.
It’s critical that we’re all completely on top of where our domain names are registered, and when they should be renewed.
YouTube describes it as: “An easy, fast and free way to turn your images and marketing messages into compelling, high impact video ads.”
Uncovering the full set of buyer needs was cited by 71% of buyers as being highly influential in their purchase decisions.
Have there been any systemic changes in the last year to the marketing in our sectors of activity …and are these likely to be permanent?
It’s still quite possible to send small consumable gifts which are effective and don’t hammer the marketing budget either.
LinkedIn is an excellent network for business and personal promotion, but there are a number of good practices which it helps to know about.
Ads should show how if prospects buy our product, they’ll be the hero. And they can be confident in that because we’ll be right behind them.
Our advertising needs to become more creative, our measurement of it more sophisticated and our choice of outlet more open-minded.
GPT-3 is only one of many smart tools which are coming on the market that could transform the way we go about online marketing
For a lot of marketing communications, a more conversational voice is not only desirable, it’s much underused.
It can, but you’ll need to play carefully by the users’ rules, which is no bad thing. Here’s a good introduction to the site.
There shouldn’t be any action to take, as existing links between the products should be carried over, but I’d recommend checking.
How to send an email via the Mailchimp email application, directing them to a Google Form, pre-filled with the responders’ personal details.