What does a business marketing department do?

It’s coming up to ten years since I wrote a blog post called 74 Activities of a Marketing Department: a List, and it’s been read over 8,800 times, making it one of the most popular on the blog ever. I wondered if it was time to update it? Take a look, and also read some of the contributions in the comments underneath which have been added over the years. Is there anything you’re responsible for that we’ve not got on the list? Feel free to suggest your own additions in the comments section there!

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