Shared negative experiences

An intriguing article on Hubspot recently asked if we could benefit from thinking negatively in our marketing. To be honest, I’ve never really been obsessive about solely being positive in marketing, but I guess a lot of people never look any further.

The best ideas in the article include creating a bond over a shared negative experience, and casting some villains which we can share. As they say, “sometimes, it’s easier to form a bond with someone over a shared negative experience than something warm and fuzzy”.