If you’re taking a few stabs in the dark with local web design companies, hoping to strike gold, here are a few things to look at.
If customers click on a link to the old company website and are seamlessly taken to the new, expanded business site, how jarring will it be?
Here at BMON, we’re not very impressed with yet another move by Google to take away the control we have on our search advertising.
Don’t be led by thoughtless design trends, but to consider simplicity above all else. That way, everyone can win.
Generally, it looks a lot more geeky to me, but we can only hope that it becomes more human in the medium term.
A strong brand identity will increase recognition and make the connection when prospects and customers see you in different media.
Online internal meetings are taking the place of more than conventional office meetings but they need to be considered more carefully.
If you’re not making use of image captions on your website, have a look at the content management system and see if it allows them.
If you send out emails at predictable times, there’s less chance of irritating the recipient. ‘Daily’, ‘weekly’ or ‘monthly’ are all good.
Even if only 1 in 10 or 1 in 100 become a real prospect from reading a sales article, I’d suspect that would make it a decent investment.
‘Phrase match’ is being killed off from search advertising on Google, but who should be concerned about this?
If there are more than two or three of you in the company, keeping on top of managing email signatures can start to become difficult.
Sadly, there’s no simple answer to this. I think all we can do is to throw the kitchen sink at things and hope.
Have you thought of what Dark Mode might mean for your emails? For some, it can make them look terrible. Test them now.
The list is now so long that even as Google Ads professionals, we doubt we could keep under control what they might be doing to our accounts
Numbers are great at attracting attention online, but they can induce some dangerous laziness in business copywriting.
Here’s a recent article which can point you in the direction of some music that won’t have the lawyers at your door.
After ten years, it’s time to update my Activities of a Marketing Department article. What might we have missed out?
To be honest, I’ve never really been obsessive about solely being positive in marketing, but I guess a lot of people never look any further.