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ICYMI – All the blog posts from February 2021

Things to look for in a web design company

If you’re taking a few stabs in the dark with local web design companies, hoping to strike gold, here are a few things to look at.

SEO when a company renames

If customers click on a link to the old company website and are seamlessly taken to the new, expanded business site, how jarring will it be?

A farewell to 'broad match modified' search ads

Here at BMON, we’re not very impressed with yet another move by Google to take away the control we have on our search advertising.

The advantages of designing for accessibility

Don’t be led by thoughtless design trends, but to consider simplicity above all else. That way, everyone can win.

All about Google Analytics 4

Generally, it looks a lot more geeky to me, but we can only hope that it becomes more human in the medium term.

Why brand identity matters

A strong brand identity will increase recognition and make the connection when prospects and customers see you in different media.

Online meetings need more purpose

Online internal meetings are taking the place of more than conventional office meetings but they need to be considered more carefully.

Image captions in web design

If you’re not making use of image captions on your website, have a look at the content management system and see if it allows them.

Emails: never surprise the recipient

If you send out emails at predictable times, there’s less chance of irritating the recipient. ‘Daily’, ‘weekly’ or ‘monthly’ are all good.

Search advertising: what is it good for?

Even if only 1 in 10 or 1 in 100 become a real prospect from reading a sales article, I’d suspect that would make it a decent investment.

Who should be concerned about losing phrase match?

‘Phrase match’ is being killed off from search advertising on Google, but who should be concerned about this?

Email signature management: worth the cost?

If there are more than two or three of you in the company, keeping on top of managing email signatures can start to become difficult.

How long does it take to get new pages in Google?

Sadly, there’s no simple answer to this. I think all we can do is to throw the kitchen sink at things and hope.

Will dark mode users switch off your emails?

Have you thought of what Dark Mode might mean for your emails? For some, it can make them look terrible. Test them now.

Google Ads recommendations: not unless I say so, thanks

The list is now so long that even as Google Ads professionals, we doubt we could keep under control what they might be doing to our accounts

Numbers can make us lazy

Numbers are great at attracting attention online, but they can induce some dangerous laziness in business copywriting.

Cheap music for videos

Here’s a recent article which can point you in the direction of some music that won’t have the lawyers at your door.

What does a business marketing department do?

After ten years, it’s time to update my Activities of a Marketing Department article. What might we have missed out?

Shared negative experiences

To be honest, I’ve never really been obsessive about solely being positive in marketing, but I guess a lot of people never look any further.