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Get to the point.

A prediction I’ve seen on more than one occasion for marketing in 2021 is that everything will (continue to) get smaller.

This may well be true.

Shorter content, broken up into more bite-sized pieces …and this may apply to videos, emails, presentations and print as much as to web pages. Graphic design also seems to be trending to larger headlines and more use of white space, especially on screen.

Whether this is a sign of decreasing attention span or something else, it does seem to be happening, and is worth bearing in mind.