Have an enjoyable Christmas break everyone, and best wishes for a happy and prosperous new year. This column will be back on Tuesday 5 January. For now, here’s the normal roundup of this month’s articles…
We now have experts of a calibre that very few Google Ads management companies can offer. Get in touch if you think we could help.
Putting announcements on Google’s results pages, with images …what’s not to like? See if you can schedule it in weekly!
Ignoring Google’s forthcoming ‘Page Experience Update’ will be a risk too far for most of us. So what is it, and what should we do about it?
If we’re looking for justification to spend time or budget on SEO in an environment that values KPIs, this is one way we can measure things.
Home-workers may be trickier to manage, but they’re also able to knock off when the work is done, and work longer when required.
While some cookie control systems do restrict what it can do, don’t expect Safari visits to disappear from your Google Analytics reports yet.
What’s worked online have been new ways of doing things that take advantage of the technology. Stick to those.
Could we find a relevant excuse on these pages to add a link to our target page, using the search term as the anchor text for the link?
You won’t be surprised to read that nobody knows, but for those of us who rely on Google search rankings, ignoring it is too big a risk.
Google Ads users may have spotted that the search giant slapped a 2% surcharge on their ads from last month.
Very few people are likely to subscribe to a YouTube channel if it’s just a miscellaneous collection of stuff.
While many companies identify prospects very efficiently using LinkedIn, I suspect even more ignore this potential lead source completely.
Sort out 12 or 52 topics and then actually write them, and you could step up your website and its search engine performance to the next level.
If at all possible, force yourself to set some goals for the year and devise a plan to achieve them, even though it’s hard to do.
Like any landing page, your event’s web page should be focused on a single call to action, in this case registration.
Google’s Dataset Search indexes online data that is freely available for use, and has over 25 million datasets to use.