Don’t panic over emails from Google

We’ve found that Google Search Console has been going through yet another phase of sending lots of alerts for ‘errors’ – ie warnings/suggestions. We often get clients contacting us, concerned that these might mean there are serious problems on their website. It’s rarely the case. These error warnings are suggestions for improvement. Some warnings can enhance your appearance on search; some might become issues in the future. If you get an email from Google Search Console, do read it carefully – often it won’t be a problem. Google’s Webmasters Help Community can be a really good source of help to clarify what’s going on.