This is a really good exercise, which could also end up as a really good piece of collateral. Can we write a really compelling ‘elevator pitch’ for our business? The idea comes from the article How to Write a Killer Company One-Pager (With Examples) on the Wordstream blog.
We know what’s great about our own company. Our sales people know. But has this ever been committed to a concise single page document, especially in an attractively presented format which might encourage prospects to want to know more? I’d bet that the closest most of us get to this is a rather disappointing ‘About Us’ page.
The author of the article suggests that the ‘one-pager’ should contain:
- Company name and logo
- The needs our company is trying to meet
- How it does this
- Features
- Benefits
- A Call to Action
Pretty straightforward, yes? But a really useful piece of marketing collateral, I suspect, which could be used to direct other things, from website home and ‘about us’ pages to summary messages in printed brochures. It can also be used to accompany introductory communications and much more besides.