Article: ICYMI – All the blog posts from September 2020

Remember that Google people are not from our world

Google is obsessed with data-driven technology, which is fine so long as it doesn’t ignore the needs of the little guy

In B2B marketing, the aim is to get noticed and establish credibility, rather than closing the sale in a single hit.

If you do use a standing desk, don’t use it for more than two hours even if you’re used to it. Alternate between sitting and standing.

At the time of writing, the NEC in Birmingham has trade shows listed as still going ahead physically as soon as November

Links to your website are still critical, and it continues to be the case that some links are more important than others.

Don’t pretend they’re not there, or that people will ignore them. And since they exist, you want them to reflect well on you.

There’s much more to making PDF documents work online than SEO considerations. Think of this next time you’re saving a document as a PDF.

On a landing page, that big call to action button needs to be at the very top – hence the upside down web page concept.

If you’re going to outsource SEO work – and it can be a really good investment – the budget required is as substantial as ever.

While total ad spending is down 8% on a year ago, so-called ‘digital’ advertising is up 6% and ‘traditional’ advertising down a huge 30%.

An organisation is defined by the behaviours it tolerates. Reputational recovery can hinge on doing the honourable thing.

This free tool from Google takes data from Ads, Analytics and Search Console, as well as databases, social media and even flat data files.

There are so many products where you’re not quite sure what you’re going to get. An unboxing video literally lays it all out in front of you.

To build links on Wikipedia, you need two things: a knowledge of how to edit Wikipedia, and a list of ‘opportunities’ there.

For most of the businesses I work with (although not all), searches have been at a reduced level for the past 6 months.

Great content is one of the few things that improves our websites and should get us more visitors. Don’t ease up on the content.

Every email needs to do its job and get out of the recipient’s life as quickly as possible. So what should the focus of an email be?

Starting at the end means summarising what you’re trying to say before you begin. That short one-sentence summary can really focus the mind.

The prospect of permanent home working is very real for some people. LinkedIn hopes to play a small role in a company’s online presence.

It helps to be clear about what you want to do before settling on a product, which could have a substantial learning curve.

Some of the suggestions I’ve had from this useful little tool have been very sensible and were worth acting on.