SEO specialists will usually have a range of paid-for tools in their armoury, most likely including ‘backlink checkers’ such as Moz Pro, Ahrefs, SEMrush and Majestic. Keeping up to date with who’s linking to you and your competitors is a fundamental part of any ongoing SEO effort.
Justifying the cost of these can be hard for smaller companies, but there are free tools which can do at least part of the job – and between them, perhaps everything you need. A good update is Top 5 free backlink checkers you should be using on Search Engine Land. This suggests:
- SEO SpyGlass as your ‘home base’ for backlink research and management;
- Google Search Console as a source of raw backlink data;
- Seobility and Ahrefs to check your own website and perhaps find some of the links missed elsewhere; and to run a quick check of your competitor’s backlinks;
- SEMrush for generating quick, attractive-looking reports and taking the bird’s-eye view of your or your competitors’ link-building efforts.
Enjoy giving them a try!