I mentioned Google’s ‘Core Web Vitals’ concept a while back, and we may have found out a major use for this. Some time next year, Google is going to introduce something called the ‘Page Experience Update’, which will start ranking pages based on how users perceive the experience of interacting with a web page. The Search Engine Land website reports ‘page experience’ as being “made up of several existing Google search ranking factors, including the mobile-friendly update, Page Speed Update, the HTTPS ranking boost, the intrusive interstitials penalty and safe browsing penalty, while refining metrics around speed and usability… under what Google calls Core Web Vitals.”
The Page Experience Update could have a dramatic effect, but we don’t know yet. Google insists that great content will shine through regardless, so it’s not going to be the be-all and end-all. But there may be some things to work on over the next six months. If you were dragging your heels on a long-overdue website redesign for better usability, it could be time to start working on that.