Recently I mentioned expanding the content you’ve produced in the past by reproducing it in other media – for example, making a video to complement (and re-highlight) an old background article. If this sounded like creating content on the cheap, it is. But you can go further, and make your video from existing or unused footage you might have from other projects. Not only is this cheap, it may currently be the only option for many businesses. In this article, one creative agency suggests that re-using what you’ve already got can be a great approach at the moment. Liven things up with some stock footage and animations, and you can quickly create decent new video content on a budget.
Decent new video content on a budget
- by Chris Rand