Promoting that new industry data

Factual content goes down very well with most business prospects. Many industry bodies run surveys, and one of the reasons they do so is to get publicity. Helping them spread the message can be a real win-win. In some cases, you might be able to present the results better than they can, or choose a more helpful emphasis, or even just pick out the bits that back up your own sales story. However you do it, the chances are that the industry body will be more than happy. Don’t forget to link to them though.