There have been reports of people gatecrashing (or ‘Zoombombing’) meetings, so it’s wise to bear in mind these guidelines.
The only occasional difficulty with writing these articles can be motivation – and that’s something everyone gets with repetitive tasks.
Nowadays, the search engines seem to want to rank pages based on user experience, rather than beautiful coding, right?
Many of our clients ask us to run search advertising overseas, and we always try to get the involvement of their local representatives.
I know this is all pretty basic stuff, but it’s surprising how often we see people making the same mistakes.
Everyone’s videoconferencing, from tech-phobic grandparents to broadcast correspondents who really ought to know how to do it well already.
If you haven’t got communications plans in place for the current potential eventualities, you need to create them in the next few days.
Yes, but don’t forget that including numbers is not an alternative or substitute for including your key search terms and benefits.
If there’s even a possibility that some of your best customers may be twiddling their thumbs, your online presence has never been important.
Millions of web pages have meta descriptions which are unusable, so the meta description we provide may not be what’s used in search results.
One approach in marketing to keeping things on message and simple is the “Message House”. It works in crisis communications too.
Most of us are taking part in more video calls, and we should try to look our best, not for vanity reasons but as a courtesy to others.
If you’ve done the research for a particular topic, could you use that to produce content in a different format?
Last month I mentioned an A-Z of Marketing Terms article, and you might also like to look at three other online guides from the same authors
An innovative project has sprung up in my locality to design and make face visors, and thousands of these visors have already been produced.
The ‘open rate’ for these emails has actually risen slightly in the past fortnight, so maybe they’re a welcome distraction.
For most of us, one or more competitors will have used this unprecedented period to strengthen their websites and improve their SEO/PPC game
Wthe current crisis stops dominating the news agenda, journalists will be looking for recovery stories. Prepare for that moment.
Here’s my favourite technique for ensuring I’m getting to the root of what I’m trying to get over in a piece of marketing copy.