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What is Google Analytics 360?

Google Analytics 360 is the big brother service to the free Google Analytics product we all know and love. If you come across it, to save you wasting any time, here’s the summary: it’s for organisations with huge website traffic, who either need fast and accurate analysis of that traffic, or who do so much online advertising that even a small efficiency saving could save thousands of pounds a month.

The pricing of Google Analytics 360 is “talk to us about it”, although I see US$150,000 per year mentioned in discussions. As I said, this blog post is just to save you wasting any time looking into it. Companies that could justify this would probably have more than a million website visits per month, and have run into data sampling and freshness issues. That’s probably all we need to say for now.