Where ‘a whole new way of working’ comes in is to have discussions recorded and the transcriptions used primarily as a searchable index.
Hmm… not many enquiries and an inability to knock up tailored landing pages? I suspect most readers will identify themselves here.
It makes sense to ensure your company page is set up well, because that’s where readers are likely to turn after reading your content.
If you’re not personalising your marketing more in 2020, just remember that your competitors may well be. Video is just another outlet.
For product pages, it may make sense to strip back the URL to the important stuff (the product name) while adding some helpful descriptors.
If you’re in a situation where a fax needs to be sent or received, and you don’t have a fax machine, what are your options?
We don’t have scope for experimenting with direct mail; it needs to be right first time …and here’s where our online capabilities come in.
It’s the start of 2020. A nice walk in your lunch hour to think about things wouldn’t go amiss once a year. Or once a decade.
How convenient is responding to your advertising? Or finding out a crucial technical specification about one of your products?
One tip to in-house company video directors: ensure that the interviewee knows the day before that they’ll be taking part in a video.
It could well be a good investment of time or money to take a serious look at a whole range of speed-related aspects.
As time passes, it becomes more difficult to consolidate different versions of documents or even to work out which is the official one.
Search adverts against your competitors’ brand names are not a good idea, as it can be expensive and have unintended consequences.
If you can identify an unfilled niche, you can create your own ‘Content Shock’ within a sector of your industry.
If a video is embedded into a page on our website, we need to know how often it’s getting watched there, and where any viewers came from.
Whenever I get an important email, I add the sender’s address to a filter ensuring their emails never get sent to the spam folder in future
We all need to get a message over, and convert potentially interested parties into enquiries or sales. These examples show how it’s done.
It’s becoming increasingly clear that the direction in which we’re heading inexorably is one where the marketer needs to be more empathetic.
If your keywords make sense as tags, use them, but also investigate what existing highly-performing videos are using as their tags.
As ever, what we should be doing is writing great explanatory content, answering the questions that prospects are probably asking.
The best strategy is to measure the site’s performance, create a smoother experience for your users and optimise for mobile-first indexing.