Here’s a summary of this month’s posts for your reference; ‘An Article A Day’ will be back in the new year. Have a really good break! – Chris
I’ve mentioned the ‘title’ attribute for web page elements, and the ‘alt’ attribute. Now we need to talk about ‘caption’ and ‘description’.
If you’re still not using Slack or Teams at work, and indeed not using it anywhere, I’d recommend giving it a try.
My sample of clients’ websites is showing a doubling of mobile traffic share in the last three years, typically from 10–20% to 25–40%.
I like to use emojis to add emphasis to a message, but I think it’s dangerous to make the meaning of the message dependent on them.
The potential of independent industry publications and websites may be even more valuable to manufacturers than it was in the past.
If your adverts are aimed at getting prospects to call you now and talk to an expert, you may be wasting your money if your company is closed.
The key is to be somebody who answers questions regularly. Join in the sites as a community member, and be respectful as well as helpful.
So many websites get this wrong because what the designers fail to do is to put themselves in the shoes of the visitor.
If you sell online, you have a thank-you page which is only seen by customers. Tag this, and you have an ad campaign for those people alone.
If links to a page are to be an indication of the page’s relevancy, what should these links be? Not in press releases, unfortunately.
Should I use the ‘title’ attribute on images and links? No. (If you want to know why not to use the ‘title’ attribute, read this article).
The traditional search box still sits top and centre, but it’s now followed by a string of articles in panels.
Politicians know what resonates with people. They need to communicate relevance, and they do this by showing how they’ll improve our lot.
Great salespeople get prospects to identify their situation and offer material to demonstrate credibility. Can we do this on a website? Yes.
This may cover different things at different companies; many don’t include the salaries of the marketing team in this, for example.