The key to successful pop-up use

Pop-ups on websites are bad, right? People hate them, don’t they? Perhaps surprisingly, the data suggests not. And the fact that companies that really know what they’re doing are the most enthusiastic about using popups should clinch the argument. Visit top sites selling marketing services to see the evidence.

The key to successful pop-up use is to offer something relevant and worthwhile, and to make the message ultra-easy to dismiss. I notice that many websites from smart marketers have pop-ups that don’t appear on first arriving; instead, they wait until the visitor has scrolled down and is more likely to be receptive to an offer.

A great suggestion is to promote a useful resource (such as a white paper) via a delayed pop-up on a product page. If a visitor has paid some genuine attention to your product details, they ought to be interested in a related, genuinely useful offer. Have confidence: don’t assume they’ll hate a pop-up!

I should also mention the requested pop-up, the most successful of all. Instead of trying to cram a request form onto a page, use a simpler message for the offer which produces a pop-up form. This promotional panel can be designed to be much more attractive than one which incorporates the form, and responding to the offer seems to be much less of a commitment than being taken to a general-purpose enquiry page.