Not ghoulish, just good business sense

I don’t want to sound all doom-and-gloom, but many economists are predicting a recession, and that will inevitably create business casualties, including overseas suppliers pulling out of your market as well as the failure of competitors. While it sounds a bit ghoulish, being ready to go with content and adverts which take advantage of a competitor’s misfortune is just good business sense.

There’s nothing wrong, even in good times, with having pages which list your alternatives to competitors’ product range names or even part numbers. But when the competitor is no longer around, it’s just common sense. People will urgently be looking for ‘Blue Widget Company alternatives’ and the like, so don’t spend three months deciding whether or not to create a page targeting that search. And get those adverts running!