Article: ICYMI – All the blog posts from October 2019

Data: the little-discussed nightmare of a ‘no-deal Brexit’

Most businesses are doing very little. Your company will have to make up its own mind as to the risk it’s prepared to take.

If BMON had been set up as an SEO consultancy, we’d probably have ended up as a PR agency – if we’d survived the intervening period

A live webinar needs to be right first time – you can’t edit out the mistakes or start again. But I don’t think an audience expects perfection

You might notice in the Google results that the green URL under each result has now changed from the actual URL to a ‘breadcrumb’ link.

Take a look at a page on your website where the call to action is to contact you. Are you forcing mobile users to fill in a form?

Because PPC search advertising works well, many companies just gradually improve what they do, rather than make strategic changes.

Don’t just look to upgrade your page to something similar: see if you can spot weaknesses in the competitor pages and gain a real advantage

Instead of slick production values, a successful video is all about the content. A lower budget approach can do the job perfectly.

Some new methods allow “more fine-grained configuration of the preview content shown for your pages… through two types of new settings”.

Try to minimise the number of websites you run, with just one, if possible, being the easiest, cheapest and most effective of all

Smart marketers have pop-ups that don’t appear on first arriving; they wait until the visitor is more likely to be receptive to an offer.

With more people getting involved in the buying decision, a consistent overarching marketing message is more important than ever.

This is a big advert which will autoplay on the YouTube home screen on TVs – and can be purchased on a cost-per-thousand (CPM) basis.

With respect to SEO, I’ve not heard anyone show that it provides a ranking advantage, so there’s certainly no panic

Faster loading websites are something we should all be looking to provide, but next generation image formats may not be a good strategy.

Many web hosts nowadays offer a managed site transfer service, so for a small business, a new web host needn’t be a daunting prospect.

If the top-ranking page is a non-commercial site, offering to buy your way on to that page with a one-off advert ought to be a no-brainer.

There are loads of tools for analysing the SEO strength of domains, but a new one from SEO tool provider Moz.com looks straightforward

This is sometimes known as an ‘HTML sitemap’ and can be useful for visitors who like to use the ‘search’ facility in their browser!

This tool is a bit trivial, but it doesn’t hurt to give it a try if you’re writing an article about something and don’t know where to begin.

There’s nothing wrong with having pages which list your alternatives to competitors’ product range names or even part numbers.