Article: ICYMI – All the blog posts from August 2019

Have a plan for when your website gets hacked

Two of our clients have had this experience in the last year. I’ve had a site hacked as well. It’s been a learning exercise for all of us.

Google recently released 20 questions we might ask about our content. Reading it might give us a new view on what our content might contain.

What worries me a little is the many businesses who could be getting ads showing that don’t make much sense.

It’s one of those decisions that a bit of testing might help with, but we may also have to rely on some intuition.

As I’ve mentioned many times before, a how-to video is one of the most cost-effective pieces of content any company can produce.

If the move opens up a lot of ‘long tail’ keywords that had a search volume too low to show previously, we’re cautiously optimistic about it.

The ‘canonical’ tag should be generated automatically by your content management system. But do make sure it is.

I always recommend adding a constant stream of authoritative background articles and FAQs. What else can we put on the website though?

There are a lot of things you can do to protect your site, and they’re well worth the time and/or financial investment involved

This is how Google judges your page as having provided a good user experience, and there’s little that beats that in the SEO stakes nowadays.

Expertise, authority and trust: as usual, Google is only trying to quantify and specify what prospects probably look for without thinking.

Google has said it will soon only use what it sees on our websites using the equivalent of a mobile device.

Have a look at yours and ensure any standard landing pages or forms are updated to be as good as your main offer pages.

I’ve known businesses change their marketing message for a product to something far more effective, based on this sort of customer feedback.

Even if you’re a confident writer and an authority on the subject, I’d suggest that ‘none’ would be asking for trouble.

Storytelling and journalism have to be accessible to a wide audience. Technical marketing content needs to target customers.

Google soon won’t be supporting the command ‘noindex’. So if your robots.txt contains any lines with that in it, you may want to change it.

But what can you do if your page speed score leaves something to be desired? Here are a couple of quick tips.

The sensible place for links to your social media accounts is at the end of every piece of content. It’s what the ‘footer’ was designed for.

These things are relative, so take a look at the scores for the competitors who are doing best for key searches. That’s a target to aim for.