How far do people read down the page?

If you have a decent amount of long-form content on your website, it’d be interesting to know if people were reading to the end, wouldn’t it? If you’re a Google Analytics user, this is surprisingly easy. The cheat’s way is to do nothing, and just look at the ‘time on page’ data which is offered by Google Analytics as a default. If the average is 2 or 3 minutes, you can be sure that your words are being thoroughly read.

However, to do things properly, you need to be measuring what’s called ‘scroll depth’ – in other words, how far down the page people are scrolling. To do this, you’ll need to be delivering the Google Analytics code through Google Tag Manager, which is something I’d always strongly recommend for all sorts of reasons. Set up a Google Tag Manager account, and any competent web design professional should be able to set up the Google Analytics code delivery and the scroll tracking in an hour or so. Here are the instructions. You probably only need to record scroll depths of (say) 50% and 95%, but stick in 25% and 75% if you’re that keen.

As ever, work out what you’re going to do with this information first. Generating data for its own sake is never a smart idea!