I still don’t find enough companies are making enough of the company page that they’re given by LinkedIn, now known simply as a LinkedIn Page. You might think that LinkedIn is more about people than companies, but it’s so important to remember that people do business with people and there are so many ways in which prospects might pass by your LinkedIn page during any deliberations.
After you’ve ensured all the information is complete and up to date, there are a whole load of other things you can do to show what an active organisation you are. It really shouldn’t take too long. Rather than reinvent the wheel, there’s a good guide called “10 Tips To Successfully Manage Your Company Page On LinkedIn” on the Komarketing B2B Marketing Blog. Take a look.