The codes ‘301’ and ‘302’ tell browsers that the URL requested is understood, but the server is going to send them somewhere else instead.
It’s not unusual to discover that the best time of day for your advertising is not when you’d expect it to be.
Your customers do not expect an instant reply from you, so don’t use that as an excuse for checking emails every five minutes.
WordPress is free, and there are so many people who know how to maintain it that your installation will be pretty well future-proof.
Don’t just take a look now, feel happy that renewal isn’t for another year, and promptly forget the issue. Make sure you’ll get a reminder.
PPC search advertising is great value for money, but it’s important to be realistic about how thinly you may be spreading things.
Like driving a car with an automatic gearbox, automated bidding has been seen by professionals as somehow beneath them.
Search advertising is fantastic at tailoring the sales message and enquiry experience to the location of the prospect.
Wikipedia is not some opportunity to be exploited in a dubious way. It’s a terrific source of quality traffic. Just treat it with respect.
If you have just one sentence to summarise the message the page is trying to convey, is it what’s in the headline?
Figures from the USA (and I’ve no reason to think things are different here) suggest just under half of all searches don’t result in a click.
Whether the length of an article is 200 words or 2000 isn’t nearly as important as answering the question in depth.
When you ‘gate’ content, you hide it from the search engines, and can any of us afford to do that? I think there’s a compromise.
There are so many corporate presentations being made every day which just disappear into history. It’s a big waste.
If you need a professional-looking email signature block created, the folks at Hubspot have created a free online tool to do just that.
The novelists’ traditional ‘three-act structure’ is an easy approach that can be as applicable to a technical article as it can to a novel.
What links are helping you with specific product searches, and what ones are just telling the search engines what they already know?
The very first email you send someone by request is more likely to be read than any other, so don’t waste the opportunity to offer something!
Make your website an increasingly useful repository of information in your area of technology, and the results will follow.
There are so many ways in which prospects might pass by your LinkedIn page during any deliberations – it’s a really important asset.
Please don’t make the mistake on social media that so many companies do, of just pasting in the headline as the message.
A fun resource which could give you some competitor intelligence or provide inspiration for your next image advert.