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Google reduces duplicate site listings

If you’re monitoring your position in the Google search results for key search terms, you may have seen some small increases in the last fortnight caused by Google cutting down on the number of repeat results it shows from the same site. It’s previously been possible for a single site to grab three or four of the spots in the search results. For example, this can often happen with a manufacturer’s site getting multiple results, relegating the same product on distributor sites well down the page. You might be second only to the manufacturer in the results for a particular product, but that’s not much consolation when the manufacturer’s site has four different results at the top of the page and you can’t get above position 5.

This should not occur as often in future, according to a Google announcement. A good thing, in my opinion.