Every profession has its own idiosyncratic terminology, and an understanding of some traditional terms from journalism can help everyone’s writing.
It’s really unlikely that you’ll need to use the Disavow Tool. Indeed, it can be dangerous, because you don’t know what a ‘bad link’ is.
There’s some evidence to suggest that in its search results, Google is trying to mimic the journey that potential customers go through.
I read a lot about mobile device visits being over 50% for many sites nowadays, but that’s not going to be the case for everybody.
One of the biggest wastes in web marketing is the incredible data provided free by Google Analytics but never accessed by its owners.
Sometimes, your site gets ranked highly in the Google results, but it’s the home page showing, not the page directly relevant to the search.
Quite a few jobs get neglected: potential problems if you don’t do them, but never quite important enough to get to the top of the to-do list.
I’ve been a fan of podcasts for many years – even before they were known as such – but even I’ve been surprised how they’ve taken off.
Whatever your own tips and tricks, just always resolve to spend less time on email next week than you did last week.
You might classify material under a few headings. It’s good discipline to check that you’re covering all of these different types.
One thing that strikes me is my reluctance to accept that advertising isn’t so much about changing people’s perceptions any more.
Embarrassed about the staff shots on your ‘About Us’ page? You shouldn’t be. Application shots that look untidy? So does the real world.
I’m not suggesting that you’re likely to get large numbers of questions posed by prospects, but you do need to be quick in answering any.
On mass emails sent through commercial software, we can specify what goes in the preheader separately. And we really should.
If Google is showing your home page for related searches, the reason is probably because of the lack of clues you’ve provided.
The technique of summarising the main ideas of your presentation in 3 minutes shows how to present information in a short and snappy way.
Much of the web’s traffic comes via Google. If faster sites are promoted, those get more visits and overall ‘the web gets faster’.
There are editing capabilities in YouTube that enable the most basic (but critical) tasks to be accomplished.
The Beginner’s Guide to SEO has been read over ten million times. Now it has been completely rewritten, and I recommend it unreservedly.