If you really can’t use a different password for every online service you use, then at least ensure that your email password is unique.
The most important tip is to advertise the right product or service. Too many companies select products or services nobody is searching for.
Even on B2B websites, showing that you’ve got real people at the other end of the line, or ready to visit, can only be a good thing.
What you may not be using on Google My Business to its full extent is the ability to add ‘posts’ and ‘offers’ to this panel. Here’s how.
If you want to purchase blue widgets, a page that helps you to buy one is far more helpful than one explaining when they were invented.
With a Q&A, some helpful information, and plenty of relevant linked items, this page became the top Google result for ‘kitchen mirrors’.
Here’s a quick step-by-step guide how to see changed position rankings for your website, using Google Search Console.
A recent marketing case study intrigued me; it described a successful campaign that was both more – and less – personal at the same time.
Very occasionally, however, a client falls for a pitch from a big, non-specialist agency. This is invariably a terrible idea.
Would you write a full-page advert for a magazine and just slap a machine-generated label on it as the headline? Of course you wouldn’t.
To ‘do well’ in Google, your text needs to be written in a conventionally-structured, easy-to-read style that humans will appreciate.
If you want a ball-park figure, research shows that top-ranking articles tend to have around 1,500 to 2,000 words.
Have a think about what someone who would almost certainly make a sales enquiry from you today could be typing into Google.
It might be worth looking at any larger competitors. Try to work out how you’re perceived, and think about how your competitors are too.
So here’s my one tip: always, always describe things in full and never generalise. Nobody ever searches for generalisations.
One of the areas where it’s really easy to drop into bad habits is when writing about market sectors. Nobody looks for ‘widget solutions’.
Google has created an all-new version of its ‘Test My Site’ tool which allows website owners to get a report on potential improvements.
If we fail to put the call-to-action in our readers’ minds at the start, they could well bail out before reaching the end …and never see it.
For Google Search Console users, there’s a useful new feature which enables you to monitor all of the variations of your domain together.