I get quite a few online questionnaires which have been created with SurveyMonkey, and they’re really using a sledgehammer to crack a nut. SurveyMonkey is a brilliant tool for complex surveys, including branching, conditional questions, page skip logic and more. Yet on the majority of occasions I receive a SurveyMonkey form, it’s just for me to give some quick feedback, or something equally simple like choosing some dates or other options. What’s more, often the user only has a free account, which I know means they can’t actually extract the data very easily.
A much better tool in simple situations is Google Forms, which allows you to create all sorts of forms and send the results straight into a spreadsheet. It looks perfectly professional, and can be used for anything from free-form text responses to fairly complicated choices and scores. There are basic templates available for things like event feedback or event organisation and you’ll be able to see how easy it would be to create otherwise complex things like a Net Promoter Score form.
Google Forms is one of those things that it’s always useful to have up your sleeve. For example, if you ever find yourself about to email half a dozen people for their opinions or other input, why not create a form instead of having loads of unwieldy email responses? The key to actually doing this, rather than thinking it would have been nice, is to have had some experience with Google Forms. So fire it up, create a form, and set up the results spreadsheet via the ‘responses’ tab. Now you know how easy it is, you may well find yourself using it quite often. I know I do.