The daily grind of changes to Google Ads

If you ever wanted evidence of how many changes we have to cope with, managing Google Ads campaigns, just take a look at the New Features & Announcements page which Google kindly maintains for its advertisers. October alone had two every week, and they keep on coming in November. Obviously if you run your own Google Ads campaigns you’ll want to keep up with all this, but even if you subcontract the management out to people like us, it’s worth keeping an eye on things in case something new appears which your agency hasn’t noticed …or is conveniently neglecting.