I bang on about Google Search Console a lot, but I’ll admit to probably not having time to really make the most of it. You may have better cause to spend more time with it, and if so, I’d thoroughly recommend The Ultimate Guide to Google Search Console in 2018 on the Hubspot blog.
Google Search Console has changed considerably in the last few months with a new interface and new capabilities, so now’s a good time to catch up on what it can do. The article lists 23 things you might like to do with the tool, and how to do them:
- Identify your highest-traffic pages from Google search
- Identify your highest-CTR queries from Google search
- Find your average CTR from Google search
- Monitor your CTR over time
- Monitor your impressions over time
- Monitor your average position over time
- Identify ranking increases and decreases
- Identify your highest-traffic queries
- Compare your site’s search performance across desktop, mobile, and tablet
- Compare your site’s search performance across different countries
- Learn how many of your pages have been indexed
- Learn which pages haven’t been indexed and why
- Monitor total number of indexed pages and indexing errors
- Identify mobile usability issues
- Learn how many total backlinks your site has
- Identify which URLs have the most backlinks
- Identify which sites link to you the most
- Identify the most popular anchor text for external links
- Identify which pages have the most internal links
- Learn how many total internal links your site has
- Find and fix AMP errors
- See how Google views a URL
- Go to the old version of Search Console
If you really want to be on top of your website, put aside a few minutes a day to go through one more feature on the list and to think about how you could use that information.
- Read The Ultimate Guide to Google Search Console in 2018 on the Hubspot blog