What we all need to understand about SEO

I enjoyed reading 13 Things Every CEO Needs to Understand About SEO on Search Engine Journal. This is just a discussion of aspects of search engine positioning which senior management in medium- to large-size organisations rarely understands, and if you’re in that situation, it would make the ideal basis for an internal presentation. However, it’s probably something which we could all do with ensuring we’ve fully digested. The article reminds us about the evolution of the search engine results page, the fact that SEO is a long-term strategy, our lack of influence, the importance of brand terms, content quality and more. Well worth a quick read.