If anyone ever tells you they know how Google works…

Google recently revealed that in 2017 it made over 270,000 algorithm experiments. That’s about 740 search experiments per day, which is an indication of how many people must be working on this stuff (and why you’ll never outwit them). It also said that 2,400 changes were kept and became a part of the search algorithms, which is about seven updates to Google’s overall algorithm every single day.

The reason I thought this was worth reporting is that if anyone ever tells you they know how Google works, don’t believe them.