I had a few emails in response to a recent article on taking more product photographs. One marketing manager said that his company had gone over entirely to showing 3D photorealistic renderings. This is interesting, as it allows for really cool 360° manipulation of the part to be made available to users of the website. But it’s only really practical for manufacturers of small components (and only if done well enough that you can’t tell it’s not a photo, as it was in this case). It’s not an option for suppliers of, for example, production machinery or testing services. I also don’t think it would be a good idea if the complexity of the product makes it obvious that the image is a rendering. Prospects might immediately wonder if the product actually exists.
For the rest of us, good product photography remains really important (and by the sounds of things, really neglected). If you want to learn more about how to do it, here’s a great set of video tutorials which has been compiled on the Noupe website which would be worth an hour of your time.