A recent casualty in the absurd number of ‘extensions’ available to Google AdWords advertisers is the ‘Review Extension‘. You probably haven’t used this, but it allowed advertisers – after a sometimes tortured approval process – to include short quotes from reviews. I rarely saw it used in advertising engineering or scientific B2B suppliers, and will admit to not having taken advantage of it for any of our clients. Monitoring the quality of the sources quoted must have been an expensive process for Google.
Now I’d like to see Google drop those awful ‘seller ratings extensions’ that put scarcely credible star ratings next to ads. Then we’d be getting somewhere.