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Quora for brand awareness

We looked at advertising on Quora yesterday, but what about using the site’s main purpose (questions and answers) for marketing?

A number of writers online have suggested that it can be effective for brand awareness. Set up and sort out a decent biography, with variations for different topics you might want to answer. Set up your brand name as a topic – people may well ask questions about it. Ensure you get email notifications. Then answer some relevant questions! Don’t worry, you don’t have to spend ages trawling around – Quora will suggest ones you might want to answer. There’s decent analytics, and you may also be able to see referral traffic on your own website once it gets going. I’d be interested to know how you get on.

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