Marketing managers tend to equate pay-per-click advertising with search engine advertising. However, some other websites are confident enough to offer this sort of ‘payment by results’ arrangement, such as Facebook and LinkedIn. All are worth a look.
A new kid on the block could be of relevance in the technical sector. Quora is a user-generated question and answer site which seems to do well in the search engines and is presumably getting a lot of traffic. It’s been around for a while but its advertising offering is relatively new. It may be worth investigating if you’ve maxed out on what you can get from AdWords. The format of the adverts is fairly similar. There’s a good write-up in What’s the Deal with Quora Ads? on the Wordstream Blog.
Writing this has inspired me to look further at simply asking or answering questions on Quora. I’ll report back tomorrow.