A lovely article on the Conversion Rate Experts blog lists a number of ways we can sharpen up our writing. One of may favourite bits in How to make your writing easier to read (to increase your sales) is the admission that they could have made the headline easier to read. That’s because when you see things in brackets, the words probably belong earlier in the text. So in the case of their article, a better headline would have been How to increase your sales by making your writing easier to read.
The article’s main tips are to keep sentences short, get to the verb quickly, cut fluff and replace nominalizations with action verbs. I didn’t know what that last one means either. But I do now.
Read How to make your writing easier to read (to increase your sales) on the Conversion Rate Experts blog.